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Jasmin Elena


Creative Being

CONTENTS
· Out of the Blue 
· Millie Scott
· Aroma
· Ms. Merryweather 
· Jinx
· Rhythm
· Beecause 
· Origins Vodka
· Holiday Spirit 
· Dead G.O.A.T. 
· Illustrations


I’m a multidisciplinary designer with a knack for illustration, storytelling and problem solving. I believe in the power of design as a universal language capable of bridging the gap between people and cultures through meaning and intention.


 

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CANNABIS STRAIN IDENTITY

Aroma
Creative Direction ∙ Illustration ∙ Packaging




When I was a kid, I inhaled frequently. That was the point.
— Barack Obama


Aroma Cannabis is a cultivator of craft cannabis with a passion for sustainability. Their company is expanding as their products achieve more and more recognition as a standard to follow. A natural progression for them was to start considering how to market their products directly to the  consumer and make it stand out from the rest. Creating illustrated designs representative of each strain not only creates eye catching packaging, it also creates a reference to particular strains and their brand.

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