Jasmin Elena


Creative Being

CONTENTS
· Out of the Blue 
· Millie Scott
· Aroma
· Ms. Merryweather 
· Jinx
· Rhythm
· Beecause 
· Origins Vodka
· Holiday Spirit 
· Dead G.O.A.T. 
· Illustrations


I’m a multidisciplinary designer with a knack for illustration, storytelling and problem solving. I believe in the power of design as a universal language capable of bridging the gap between people and cultures through meaning and intention.


 

︎  ︎ ︎



Ciao– I’m Jasmin



I’m a bitch 

graphic designer

I’m a lover

of chantarelles

I’m a child

with a wild imagination

I’m a mother 

dog mom

I’m a sinner 

wellI’m left handed

I’m a saint

ordained, actually


‍I do not feel ashamed


half american, half italian 



I’m your hell

personal chef

I’m your dream

collaborator



I’m nothing in between


and more than what’s on this screen



You know you wouldn’t
want it any other way.



HOSTEL RE-BRAND

Out of the Blue
Brand Identity ∙ Creative Direction ∙ Brand Positioning ∙ Copywriting ∙ Collateral Design ∙ Illustration ∙ Web Design ∙ Promotional Design ∙ Brand Guidelines




We will only understand the miracle of life fully when we allow the unexpected to happen.
— Paulo Coelho 



Out of the Blue is a social oasis built on human connection, creative passion, inspiring nature, and unforgettable experiences, and it needed a brand refresh to reflect that spirit. The hostel itself is a paradise, but what makes it truly unique are the people who pour their hearts into making everyone feel at home. It was important therefore to have them each play a role in the new brand identity, from the cleaning ladies to the kitchen staff, from the front of house to the owner, everyone got an opportunity to express what Out of the Blue meant to them. By understanding the feelings and intentions of those who inspired the space I was able to create a brand identity which truly reflects the nature of Out of the Blue.   



 


Check out their Brand Book and Website for a deeper dive. >>>

BRANDING

Millie Scott
Brand Identity ∙ Creative Direction ∙ Brand Positioning ∙ Copywriting ∙ Collateral Design ∙ Illustration




The most sustainable garment is the one already in your wardrobe.
— Orsola de Castro 



Millie Scott is a zero waste designer/maker who makes statement accessories and homewares using up-cycled fabrics, remnant materials and pre-loved fur. Millie Scott’s passion is galvanised by the desire to promote sustainable practices within fashion and move against fast fashion trends. For her branding it was important to create a bold identity that stood apart from the more traditional, muted  designs often associated with sustainable fashion. She is here to show everyone that sustainability requires ingenuity but not sacrifice. Millie Scott makes new things from old things with new sensibility.










CANNABIS STRAIN IDENTITY

Aroma
Creative Direction ∙ Illustration ∙ Packaging




When I was a kid, I inhaled frequently. That was the point.
— Barack Obama


Aroma Cannabis is a cultivator of craft cannabis with a passion for sustainability. Their company is expanding as their products achieve more and more recognition as a standard to follow. A natural progression for them was to start considering how to market their products directly to the  consumer and make it stand out from the rest. Creating illustrated designs representative of each strain not only creates eye catching packaging, it also creates a reference to particular strains and their brand.












CHILDREN’S BOOK

Ms. Merryweather


Storytelling ∙ Creative Direction ∙ Illustrations ∙ Color Theory 



I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it's a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life's realities.
— Dr. Seuss


A passion piece in progress, this children’s book is inspired by my childhood. It is a story about imagination, triumphing over our own adversity and creating connections. The story will begin with simple almost monochromatic illustrations, but as the story unfolds it will become an effervescent exploration of color and forms. 





BRANDING

Jinx


Brand Identity ∙ Creative Direction ∙ Logo ∙ Illustration ∙ Page layout ∙ Copy






I think we consider too much the good luck of the early bird and not enough the bad luck of the early worm. 
— Franklin D. Roosevelt



Jinx is a neighborhood pub located on NE Killingsworth Street, Portland, OR. The word jinx is defined as a person or thing that brings bad luck. Not wanting customers to fall prey to bad luck the logo was designed as a talisman against evil. The Hand of Fatima goes by many names in various cultures but is unanimously used as a symbol of protection. Illustrations were used throughout the menus to push the duality of good and bad luck. For some added fun the business cards were inspired by tarot cards, this enables recipients to receive unique fortunes based on the luck of the draw.