CAMPAIGN
BeeCause
Creative Direction ∙ Page Layout ∙ Copy ∙ Promotional Material ∙ Illustrations ∙ Web Design
Bees do have a smell, you know, and if they don’t they should, for their feet are dusted with spices from a million flowers.
BeeCause is a national campaign and event that focuses on individual need as a way of incentivizing people to engage in efforts to combat bee decline. The campaign uses 50s inspired ads which represent a time of economic boom, accessibility and variety, with polarizing copy that illustrates a reality of inflation, disparity and scarcity without these essential pollinators.
— Ray Bradbury
BeeCause is a national campaign and event that focuses on individual need as a way of incentivizing people to engage in efforts to combat bee decline. The campaign uses 50s inspired ads which represent a time of economic boom, accessibility and variety, with polarizing copy that illustrates a reality of inflation, disparity and scarcity without these essential pollinators.
