Jasmin Elena

Creative Being

· Out of the Blue 
· Millie Scott
· Aroma
· Ms. Merryweather 
· Jinx
· Rhythm
· Beecause 
· Origins Vodka
· Holiday Spirit 
· Dead G.O.A.T. 
· Illustrations

I’m a multidisciplinary designer with a knack for illustration, storytelling and problem solving. I believe in the power of design as a universal language capable of bridging the gap between people and cultures through meaning and intention.


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Dead G.O.A.T.

Creative Direction ∙ Naming ∙ Illustration ∙ Packaging Design

Freddy Mercury

It’s better to burn out than to fade away.
— Kurt Cobain

Dead G.O.A.T. is a  brand of playing cards that celebrates leading passed artists from various categories of pop culture. This particular edition focuses on music and some of the greats which have inspired us all. Four genres of music are represented by the suits, Diamonds (Pop), Spades (Rock), Hearts (R&B) and Clubs (Rap). The process for this project was collaborative in many ways, with so many talented artists to choose from it became a debate amongst friends to battle out who deserved representation and then yet another debate to decide their rank. The debate still continues.

Pop (Diamonds)

R&B (Hearts)


Rock (Spades)

Rap (Clubs)