PLAYING CARDS
Dead G.O.A.T.
Creative Direction ∙ Naming ∙ Illustration ∙ Packaging Design
Freddy Mercury
It’s better to burn out than to fade away.
Dead G.O.A.T. is a brand of playing cards that celebrates leading passed artists from various categories of pop culture. This particular edition focuses on music and some of the greats which have inspired us all. Four genres of music are represented by the suits, Diamonds (Pop), Spades (Rock), Hearts (R&B) and Clubs (Rap). The process for this project was collaborative in many ways, with so many talented artists to choose from it became a debate amongst friends to battle out who deserved representation and then yet another debate to decide their rank. The debate still continues.
— Kurt Cobain
Dead G.O.A.T. is a brand of playing cards that celebrates leading passed artists from various categories of pop culture. This particular edition focuses on music and some of the greats which have inspired us all. Four genres of music are represented by the suits, Diamonds (Pop), Spades (Rock), Hearts (R&B) and Clubs (Rap). The process for this project was collaborative in many ways, with so many talented artists to choose from it became a debate amongst friends to battle out who deserved representation and then yet another debate to decide their rank. The debate still continues.
Pop (Diamonds)
R&B (Hearts)
Joker
Rock (Spades)
Rap (Clubs)
