BRANDING
Jinx
Brand Identity ∙ Creative Direction ∙ Logo ∙ Illustration ∙ Page layout ∙ Copy
I think we consider too much the good luck of the early bird and not enough the bad luck of the early worm.
Jinx is a neighborhood pub located on NE Killingsworth Street, Portland, OR. The word jinx is defined as a person or thing that brings bad luck. Not wanting customers to fall prey to bad luck the logo was designed as a talisman against evil. The Hand of Fatima goes by many names in various cultures but is unanimously used as a symbol of protection. Illustrations were used throughout the menus to push the duality of good and bad luck. For some added fun the business cards were inspired by tarot cards, this enables recipients to receive unique fortunes based on the luck of the draw.
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— Franklin D. Roosevelt
Jinx is a neighborhood pub located on NE Killingsworth Street, Portland, OR. The word jinx is defined as a person or thing that brings bad luck. Not wanting customers to fall prey to bad luck the logo was designed as a talisman against evil. The Hand of Fatima goes by many names in various cultures but is unanimously used as a symbol of protection. Illustrations were used throughout the menus to push the duality of good and bad luck. For some added fun the business cards were inspired by tarot cards, this enables recipients to receive unique fortunes based on the luck of the draw.
