BRANDING
Millie ScottBrand Identity ∙ Creative Direction ∙ Brand Positioning ∙ Copywriting ∙ Collateral Design ∙ Illustration
The most sustainable garment is the one already in your wardrobe.Millie Scott is a zero waste designer/maker who makes statement accessories and homewares using up-cycled fabrics, remnant materials and pre-loved fur. Millie Scott’s passion is galvanised by the desire to promote sustainable practices within fashion and move against fast fashion trends. For her branding it was important to create a bold identity that stood apart from the more traditional, muted designs often associated with sustainable fashion. She is here to show everyone that sustainability requires ingenuity but not sacrifice. Millie Scott makes new things from old things with new sensibility.