Jasmin Elena


Creative Being

CONTENTS
· Ms. Merryweather 
· Jinx
· Beecause 
· Origins Vodka
· Rhythm 
· Holiday Spirit 
· Dead G.O.A.T. 
· Illustrations



I’m a multidisciplinary designer with a knack for illustration, storytelling and problem solving. I believe in the power of design as a universal language capable of bridging the gap between people and cultures through meaning and intention.


 

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CHILDREN’S BOOK

Ms. Merryweather






I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it's a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life's realities.
— Dr. Seuss


A passion piece in progress, this children’s book is inspired by my childhood. It is a story about imagination, triumphing over our own adversity and creating connections. The story will begin with simple almost monochromatic illustrations, but as the story unfolds it will become an effervescent exploration of color and forms. 





LOGO + MENU

Jinx







I think we consider too much the good luck of the early bird and not enough the bad luck of the early worm.
— Franklin D. Roosevelt



Jinx is a neighborhood pub located on NE Killingsworth Street, Portland, OR. The word jinx is defined as a person or thing that brings bad luck. Not wanting customers to fall prey to bad luck the logo was designed as a talisman against evil. The Hand of Fatima goes by many names in various cultures but is unanimously used as a symbol of protection. Illustrations were used throughout the menus to push the duality of good and bad luck. For some added fun the business cards were inspired by tarot cards, this enables recipients to receive unique fortunes based on the luck of the draw.
 






CAMPAIGN

BeeCause







Bees do have a smell, you know, and if they don’t they should, for their feet are dusted with spices from a million flowers.
— Ray Bradbury



BeeCause is a national campaign that focuses on individual need as a way of incentivizing people to engage in efforts to combat bee decline. The campaign uses 50s inspired ads which represent a time of economic boom, accessibility and variety, with polarizing copy that illustrates a reality of inflation, disparity and scarcity without these essential pollinators.










PACKAGING

Origins Vodka







Tradition is not the worship of ashes, but the preservation of fire. 
― Gustav Mahler



Packaging design for a vodka company that blends Portland’s love for craft cocktails with Russia’s standards and traditions in distillation. Logo and supporting imagery is inspired by constructivist art as a way of paying homage to vodka’s heritage. While the use of a singular natural color for each bottle is reflective of Portland’s passion for ingredient transparency and quality.



TYPE EXPLORATION

Rhythm








Earth knows no desolation. She smells regeneration in the moist breath of decay.
— George Meredith

Rhythm is an experimental type project that explores the process of decomposition. Here you will find two images which represent the before and after of this process. Still in progress is the creation of a stop motion animation showing the complete cycle from fresh to rotten. This project is a real labor of love, the process itself is just as much a part of the concept as the final piece. It represents life’s natural order (the rhythm of life) and the beauty that can come from surrendering to inevitable.







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