jasmin elena

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Is this real or happening in my head?



Museum Night Fever [Brussels]
Arts & Culture

Type
Branding + Campaign

Role
Art Direction, Logo, Illustration, Copy, Print & Digital Deliverables

While working for studio basil.


Museum Night Fever flips the script on the typical museum night. Hosted by Brussels Museums, it’s a night where formalities are left behind, letting you explore at your own pace—and keep the energy flowing at the afterparty.

The Mission
Showcase MNF as accessible and inclusive. Young people often find museums outdated and exclusive, so we set out to create an event that speaks to everyone, breaking down the barriers and showing that museums are for all.

The Results
We embraced a modern, edgy design—moving away from the “stuffy institution” vibe to create a dynamic, next-gen experience. The goal was to make museums feel fresh, flexible, and welcoming, with an atmosphere that’s as fun as it is forward-thinking.
At the heart of it all is Claudi—a playful, non-binary character who represents imagination, freedom, and endless possibilities. With Claudi leading the way, visitors can build their own story and find personal meaning, because museums should be spaces for everyone to dream, discover, and explore.






BACK TO THE FUTURE

Jasmin  ElenaInfo