SHOW: PROJECTS IllUSTRATIONS BOTS & BIBS
Food & Beverage
Type
Branding
Role
Art Direction, Logo, Illustration, Print & Digital Deliverables
The Mission
Oink came to us for an identity that could match their expertise. While they knew the BBQ world, they needed help visually communicating their passion. We were excited to explore creative design solutions and dive deeper into the variety of BBQ styles.
The Results
Together with the Oink team, we crafted a bold, dynamic brand identity that’s as bright as the sun—even on Brussels' rainiest days. We gave a nod to American BBQ influences while keeping the look unique and playful. The color palette is inspired by four key BBQ styles: Texas (orange), Memphis (dark blue), Kansas (red and yellow), and Carolina (light blue). The vibrant palette, paired with a fun twist on the classic checkered pattern, adds versatility and ensures the brand always feels fresh.