SHOW: PROJECTS IllUSTRATIONS BOTS & BIBS
Food & Beverage
Type
Branding + Packaging + Website
Role
Art Direction, Illustration, Copy, Print & Digital Deliverables
The Mission
To craft a bold, dynamic identity that celebrates the diverse cuisines of Asia while sparking curiosity and excitement in every visitor. Inspired by the lively spirit of street markets, it’s more than a place to eat—it’s a full-on sensory adventure.
The Results
We designed a naming system that highlights each kiosk while keeping the space cohesive. By blending energetic cultural colors, dynamic photography, and engaging messaging, we’ve created a layered, scalable identity. The logos, inspired by Noren fabric banners, incorporate elements of the central “A” and “D” to evoke the shapes of bowls and chopsticks, while the red—symbolizing luck and happiness—combines with blue to represent balance, harmony, and community.