jasmin elena

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Is this real or happening in my head?



Asian District
Food & Beverage

Type
Branding + Packaging + Website

Role
Art Direction, Illustration, Copy, Print & Digital Deliverables

While working for studio basil.



 Asian District isn’t just a food hall; it’s an experience. Featuring a vibrant mix of restaurants serving flavors from across Asia, a bustling market, and an event space full of energy, it’s the ultimate destination to taste, explore, and connect.

Action
To craft a bold, dynamic identity that celebrates the diverse cuisines of Asia while sparking curiosity and excitement in every visitor. Inspired by the lively spirit of street markets, it’s more than a place to eat—it’s a full-on sensory adventure.

Reaction
We designed a naming system that highlights each kiosk while keeping the space cohesive. By blending energetic cultural colors, dynamic photography, and engaging messaging, we’ve created a layered, scalable identity. The logos, inspired by Noren fabric banners, incorporate elements of the central “A” and “D” to evoke the shapes of bowls and chopsticks, while the red—symbolizing luck and happiness—combines with blue to represent balance, harmony, and community.


















Jasmin  ElenaInfo