jasmin elena

Info

Is this real or happening in my head?



Madmax
Food & Beverage

Type
Packaging

Role
Art Direction, Illustration, Copy, Print Deliverables

While working for studio basil.



 Madmax started as one man’s kitchen experiment and grew into an obsession. Crafted for flavor, not just fire, his infused oils and pickled peppers bring the perfect heat. Now, he’s turning up the spice in Brussels and beyond.

Action
Max is a chili-obsessed scientist, blending spice with a dash of chaos. So it was no surprise when he wanted to expand his line. The Jalapeño branding needed to stay aligned with the existing chili oils—practical, approachable, and made for daily use. The Xtreme oil, on the other hand, gave us full permission to turn up the heat.

Reaction
Madmax Xtreme brings the heat with deep red packaging and a hand-drawn, chili-wielding skeletal devil—playful, fiery, and full of attitude. The illustration style mirrors the meticulous sketches of a true spice enthusiast, while the overall aesthetic remains clean and striking. Bold yet refined, the design blends humor with craftsmanship, making every jar a collector’s item. Spice lovers, welcome to the madness.












Jasmin  ElenaInfo