SHOW: PROJECTS IllUSTRATIONS BOTS & BIBS
Luxury & Lifestyle
Type
Branding
Role
Creative Direction, Logo, Copy, Deliverables
The Mission
Struggling to communicate her brand’s essence, Sarah sought an identity that honored her deep connection to the outdoors and design—without distracting from her photography.
The Results
Inspired by her Pendleton heritage and the enduring spirit of cowboy culture, I developed an adaptive logo system that evolves with her work. The result is a refined balance of Western tradition and modern sensibility, seamlessly complementing her photography while maintaining a distinct, yet flexible, brand presence.