jasmin elena

Info

Is this real or happening in my head?



Den Druiventros
Food & Beverage

Type
Branding

Role
Art Direction, Logo, Illustration, Copy, Print & Digital Deliverables

While working for studio basil.


Den Druiventros is a beloved landmark in Willibrorduswijk, Borgerhout. Once a grocery store, its iconic name lives on, thanks to the grapevines in the courtyard. Now, Johan and Sofie have transformed it into a cozy restaurant and pub—a vibrant gathering spot for locals, where great food, laughter, and good company come together.

The Mission
Our job? To brand the new Den Druiventros with a deep respect for its rich past, while keeping a keen eye on the future. The challenge was to capture the cozy, welcoming vibe of the space, while also showcasing the unique character and quality that Johan and Sofie bring to the table.

The Results
We designed a fun, flexible identity with subtle nods to classic bar and café culture. With four logo variations, the brand adapts seamlessly across everything from menus to coffee cups, labels, and merch. The main illustration? A bunch of grapes chilling in an armchair—a playful homage to the name and the relaxed atmosphere. We also brought back a detailed illustration of the iconic facade, tying the past and present together in one timeless visual. The overall vibe? Warm, inviting, and full of community spirit—just like the place itself.














Jasmin  ElenaInfo