jasmin elena

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Is this real or happening in my head?



Schmaltz
Wellness + Beauty

Type
Branding + Packaging + Campaign

Role
Art Direction, Illustration, Copy, Print Deliverables

While working for studio basil.


Schmaltz is the creation of three sisters who believe true beauty comes from within. In a market filled with brands pushing the idea of changing ourselves to feel beautiful, they developed a line of natural cosmetics that celebrates you—nourishing your skin from the outside in.

The Mission
Our goal was simple: to craft a brand that makes women feel seen and appreciated just as they are. We focus on clean, natural ingredients and products that aren’t about changing who you are, but about giving yourself something good—your skin’s daily dose of wellness.

The Results
We chose a neutral, clean color palette to reflect the brand’s transparency and effortless vibe. The handwritten logo adds a personal touch, like leaving little love notes for yourself. Luxurious, textured packaging builds trust and emphasizes the brand’s commitment to quality. Schmaltz isn’t about fixing flaws—it’s about celebrating women as they are. The ad campaign and copy reinforce this, because the only “blemish” worth correcting is the belief that you need to fix one.




















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Jasmin  ElenaInfo