We will only understand the miracle of life fully when we allow the unexpected to happen.
Out of the Blue is a social oasis built on human connection, creative passion, inspiring nature, and unforgettable experiences, and it needed a brand refresh to reflect that spirit. The hostel itself is a paradise, but what makes it truly unique are the people who pour their hearts into making everyone feel at home. It was important therefore to have them each play a role in the new brand identity, from the cleaning ladies to the kitchen staff, from the front of house to the owner, everyone got an opportunity to express what Out of the Blue meant to them. By understanding the feelings and intentions of those who inspired the space I was able to create a brand identity which truly reflects the nature of Out of the Blue.