Jasmin Elena

Creative Being

· Out of the Blue 
· Millie Scott
· Aroma
· Ms. Merryweather 
· Jinx
· Rhythm
· Beecause 
· Origins Vodka
· Holiday Spirit 
· Dead G.O.A.T. 
· Illustrations

I’m a multidisciplinary designer with a knack for illustration, storytelling and problem solving. I believe in the power of design as a universal language capable of bridging the gap between people and cultures through meaning and intention.


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Out of the Blue
Brand Identity ∙ Creative Direction ∙ Brand Positioning ∙ Copywriting ∙ Collateral Design ∙ Illustration ∙ Web Design ∙ Promotional Design ∙ Brand Guidelines

We will only understand the miracle of life fully when we allow the unexpected to happen.
— Paulo Coelho 

Out of the Blue is a social oasis built on human connection, creative passion, inspiring nature, and unforgettable experiences, and it needed a brand refresh to reflect that spirit. The hostel itself is a paradise, but what makes it truly unique are the people who pour their hearts into making everyone feel at home. It was important therefore to have them each play a role in the new brand identity, from the cleaning ladies to the kitchen staff, from the front of house to the owner, everyone got an opportunity to express what Out of the Blue meant to them. By understanding the feelings and intentions of those who inspired the space I was able to create a brand identity which truly reflects the nature of Out of the Blue.   


Check out their Brand Book and Website for a deeper dive. >>>